Author Archive
What Your Most Difficult Financial Client is Teaching You
Posted by: | CommentsDo these comments sound familiar?
- “I’ve spent hours with this prospect and she still isn’t budging – how do I get her to make a move?
- “My high net worth clients have pulled hugh sums out of the market – and I can’t get them to consider better alternatives.
- “How do I respond to comments that lump me in with “greedy Wall Street” or “evil insurance” crooks?
- My former client’s heirs have been unwilling to meet with me – and seem ready to transfer their assets elsewhere.”
These remarks are from some of the financial professionals I know frustrated by the number of people resisting their advice right now. The problem is, it’s not their fault – the economy is wildly unpredictable and investors are more wary than ever.
However, some advisors have unlocked the key to client trust, and are enjoying more business than they expected. Read More→
The #1 Business Survival Skill for Financial Advisors
Posted by: | CommentsIn today’s chaotic financial environment, where people in general are feeling unsafe to take risks, a successful advisor needs more than the usual toolkit of sales and business skills to survive.
The number one business survival skill… is not sales, marketing, financial or time management. It isn’t emotional intelligence or customer service. And, it’s not social media savvy. Read More→
5 Questions Reveal What’s Been Tanking Your Wealth Practice Sales
Posted by: | CommentsEveryone has blind spots. The question is, are yours getting in the way of your financial advisor business? The tough thing about blind spots is, they are invisible to us. Here is a clue that can help you determine whether you have a blind spot in your sales and marketing strategy: Read More→
Check out this webcast: How Financial Advisors Use Social Media in Business
Posted by: | CommentsI normally don’t promote others videos on my site, but this topic is so timely that I wanted to help get the word out. I’m not getting any compensation for promoting this, I just think Financial Advisors can benefit from it:
7 Steps to Referral-Rich Facebook FANS for Wealth Advisors
Posted by: | CommentsDo you know what a Facebook Fan is worth? $136.38! That’s according to a June study by Syncapse . Not only that, it turns out Facebook Fans are 28% more likely than non-fans to continue using a brand and 41% more likely than non-fans to recommend a fanned product to their friends
While this report may not directly apply to financial advisor and investment firms, it points to a new and largely untapped referral source for savvy financial advisors.
Here are 7 steps for a successful – and compliant – Facebook Page for your business…and turn on your referral engine: Read More→
NAIFA-FL Conference
Posted by: | CommentsHeard today at the NAIFA-FL 78th Career Advancement Conference and Expo:
- “…advisors are in the business of learning and sharing learning with others”
- Hallmark now prints birthday cards celebrating 100 years old
- Key to longevity: avoiding rather than surviving disease
- By the year 2030, 20% of the population will be 65
- Weekly and daily headlines are rich with relevant examples for boomer health and financial security issues – make better sales materials than data sheets
- Boomers have more likelihood of needing long term care and options for retirement income than previous generations.
- Don’t be afraid to share personal stories and examples with clients
Advisors who are able to reach out, connect on a personal level and become the expert who confidently advises clients, have a fantastic opportunity in today’s unprecedented times of change.
How prepared are you for the challenging conversations in your practice?
